03‏/05‏/2025

Under the slogan “At your convenience”. Misr City innovates a new concept for property acquisition through its platform (Touba)

Masr City Company, one of the leading companies in the field of real estate development in Egypt, launched its “Toba” platform as an innovative solution to facilitate the process of acquiring and investing in real estate with different facilities systems that suit customers. Toba depends on the flexibility of payment according to the customer’s need for a period of up to 10 years and without bank checks and it will be applied for the first time in the Elan project in Saray in New Cairo. The Tuba platform is the first electronic platform for owning real estate through a modern digital system, in line with the current trend of digital transformation.

The digital platform brick is the first of its kind in the region and the first product of Madinet Masr Innovation Labs. The name of the digital platform comes from the word “brick,” which is also a unit of measurement created by Madinet Misr Company, where the real estate unit consists of a specific number of bricks to be acquired. Based on its slogan, “With your convenience,” the Tuba platform provides the ability to choose the unit, contract for 15% of the total number of bricks, then complete the remaining bricks through a convenient and flexible system of payment throughout the year, and choose the payment period up to 10 years according to his needs, according to his income and financial variables, without being linked to installments. Fixed or checks.

In addition, through its electronic application, Tuba allows you to easily view the balance of bricks you already own, the percentage of ownership you have reached, and the current price of the brick according to market variables, without the need to visit the company branch. Through one brick, the customer can also exchange the property for a larger one, and only the difference of bricks between the two units is calculated and the calculation of the number of remaining bricks is adjusted, and delivery of the unit begins within four years.

Commenting on the launch of the “Touba” platform, Eng. Abdullah Salam, CEO and Managing Director of Madinat Masr Company, said: “Our mission is to drive growth in Egypt by developing sustainable communities. Therefore, we launched the “Touba” platform, which will change the concept of real estate development in Egypt by providing solutions. Some of the limitations associated with property acquisition are addressed through innovative payment systems to help customers own their property according to their capabilities without being tied to checks and financial obligations on specific dates, while at the same time contributing to the growth of the sector by providing innovative solutions to encourage investment and property acquisition.

Misr City aims to innovate solutions needed by the real estate market to meet customer needs and overcome the challenges of real estate investment and development, as part of an ambitious plan to expand in multiple fields based on its mission towards creating sustainable communities and their economic growth. Misr City Company is currently working to build a new generation of young people, capable of applying sustainability standards in all the company’s sectors and products, to invest in the future, and to encourage the provision of the latest solutions and advanced ideas, to change the concept of how to buy, own, and sell real estate within the Egyptian market, and meet all customer needs. Changing in light of the growth situation witnessed by the market.